Do women really need a beer made just for them?

Youve come a long way, baby,
To get where you got to today.
Youve got your own IPA now, baby.
Youve come a long, long way.

It was hardly for the better, but a cigarette designed for women became wildly successful nearly half a century ago. 

Now some companies are hoping to have the same marketing success without the disastrous health effects with a much safer and more pleasant vice that has been the domain of men for millennia.


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